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☆ I’m Suing Meta So Users of Facebook Can Control the Content They See - The New York Times
▼ + stars: | 2024-05-05 | by ( Ethan Zuckerman | ) www.nytimes.com time to read: +1 min

While it’s become fashionable to dump on the aging social media platform Facebook, I quite enjoy using it. Many of my high school and college friends use it to celebrate birthdays and share news of their children and their travels. But like many people, I wish I had more control over how Facebook delivers my friends’ updates to me. Mr. Barclay’s tool — a piece of software known as an extension, which can be installed in a Chrome web browser — was simple. I could curate my feed by following only those friends and groups I really still want to see updates from.

Persons: it’s, Louis Barclay Organizations: Facebook Locations: British

☆ Buick, GM’s low-key pseudo-luxury brand, is suddenly hot
▼ + stars: | 2024-04-25 | by ( Peter Valdes-Dapena | ) edition.cnn.com time to read: +6 min

In the 21st Century, though, Buick, which celebrates its 125th anniversary this year, has been a quiet spot in GM’s North American brand strategy. Last year, Buick sales rose more than 60% in the US compared to 2022. The Buick Envista introduced last summer is, essentially, a modified version of the well-received Chevrolet Trax, GM’s cheapest crossover SUV. The 1938 Buick Y Job is generally considered the auto industry's first "concept car." Last year, Avenir models, which get some fancier interior materials, more features, and distinctive paint colors, made up almost a third of Buick sales, the highest levels yet, Aldred said.

Persons: Louis Chevrolet, “, it’s, ”, Ivan Drury, Jason Barlow, Envista, Bob Boniface ,, Duncan Aldred, Drury, It’s, Buick, that’s, Aldred Organizations: CNN, Buick, GM, Riviera, Chevrolet Trax, GMC, Chevy, Cox Automotive, Cadillac, General Motors, Liverpool Locations: GM’s, China, the, America, Europe

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

☆ Google's controversial move to kill the web cookie just got delayed until 2025
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +4 min

Google delayed the removal of third-party cookies from Chrome again. AdvertisementGoogle is delaying its removal of third-party cookies on Chrome — again. Third-party cookies are small data files stored on a user's device. Related storiesIn January, Google experimented with phasing out cookies for 1% of Chrome users, which is about 30 million people. "We welcome Google's announcement clarifying the timing of third-party cookie deprecation," a CMA spokesperson told BI.

Persons: —, It's, hinging, Stephen Almond, Almond Organizations: Google, CMA, ICO, Service, Apple, Mozilla, Chrome, Markets Authority, Consumers Locations: aaltchek@insider.com

☆ Whatever happened to the two-door car?
▼ + stars: | 2024-04-20 | by ( Peter Valdes-Dapena | ) edition.cnn.com time to read: +6 min

There are still two-door cars today, of course, but they’re almost all high-performance sports cars not intended for comfortable cruising. For car designers, two-door models can offer more striking proportions to play with, long hoods that evoke power and tapered, aerodynamic back ends. Today, it’s rare to see a two-door car that isn’t a performance model like the Mustang or Corvette. Today, if you have a two-door car and you have kids, you also have a backache. While some two-door cars used to be bargain items – the cheapest entry-level cars were almost always two-door hatchbacks – today two-door models are seen mostly in European luxury car showrooms.

Persons: Ricardo Montalbán, Brian Rabold, Bob D'Olivo, ”, Kevin Kirbitz, who’s, “, Rabold, ” Rabold, Scott Krugger, Kia Rio, You’ve, Gorden Wagener Organizations: CNN, Chrysler, Network, Riviera, GM, Ford Thunderbird, Chevrolet Corvette, Thunderbird, Ford, Stellantis’s Dodge, Nissan, Cox Automotive, BMW, Audi, Mercedes, Benz, American Mercedes Locations: Chrysler Cordoba, Cordoba, United States, American

☆ Adobe releases Acrobat AI assistant starting at $4.99 a month
▼ + stars: | 2024-04-15 | by ( Alex Koller | ) www.cnbc.com time to read: 1 min

Adobe CEO Shantanu Narayen speaks during an interview with CNBC on the floor of the New York Stock Exchange on Feb. 20, 2024. Adobe on Monday released its artificial intelligence assistant, which helps users understand the contents of digital documents. Monthly subscriptions start at $4.99. As part of the release, Adobe is also launching a free mobile version of the tool in beta that can respond to voice commands, and is bringing the service to extensions on Microsoft Edge and Google Chrome. Adobe said subscription pricing for the feature is an "early access" rate and will change in the future.

Persons: Shantanu Narayen Organizations: CNBC, New York Stock Exchange, Adobe, Microsoft Edge, Google

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

☆ Alphabet's cloud event Tuesday could justify the stock's recent records and further upside
▼ + stars: | 2024-04-09 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Shares of Alphabet are on the verge of a possible breakout ahead of the company's three-day Google Cloud Next conference in Las Vegas, where artificial intelligence will be a major theme. Shortly after the trade, Alphabet shares ran into a brick wall after some advertising weakness surfaced in fourth-quarter results and was followed by a controversy over Gemini's image generator that caused the company to pull the tool. The conference is expected to show that "Google is not being left behind, not being troubled by Search," Jim said. That said, we expect Tuesday's AI conversation to be limited to how it relates to Google Cloud. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

Persons: Thomas Kurian's, Nvidia —, bottoming, Jim Cramer, Jim, Nikesh Arora, Anthropic, Dario Amodei, Ford Yao Ge, Nik Spirin, Oppenheimer, Claude, Jim Cramer's Organizations: Google Cloud, Google, Microsoft, Super, Apple, Nvidia, Management, CNBC, Amazon, Bank of America, Palo Alto, Ford, Apple's Worldwide, Getty Locations: Las Vegas, Palo Alto, Amazon, OpenAI

☆ Google to delete billions of browser records to settle ‘Incognito’ lawsuit
▼ + stars: | 2024-04-01 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +2 min

CNN —Google will delete billions of data records as part of a settlement for a lawsuit that accused the tech giant of improperly tracking the web-browsing habits of users who thought they were browsing the internet privately. As part of the settlement, Google must delete “billions of data records” that reflect the private browsing activities of users in the class action suit, according to court documents filed Monday in San Francisco federal court. Google will also update its disclosure to inform users about what data it collects each time a user initiates a private browsing session. For the next five years, Google will also let private browsing users block third-party cookies as part of the settlement. “Moreover, the settlement requires Google to delete and remediate, in unprecedented scope and scale, the data it improperly collected in the past,” Boies added.

Persons: David Boies, ” Boies, José, ” “, Castañeda, “ Organizations: CNN, Google Locations: San Francisco federal

☆ Google to Delete Billions of Chrome Browser Records in Latest Settlement
▼ + stars: | 2024-04-01 | by ( Nico Grant | More About Nico Grant | ) www.nytimes.com time to read: +1 min

In recent months, Google has raced to settle a backlog of lawsuits ahead of major antitrust showdowns with the Justice Department later this year. On Tuesday, the company resolved its fourth case in four months, agreeing to delete billions of data records it compiled about millions of Chrome browser users, according to a legal filing. v. Google, said the company had misled users by tracking their online activity in Chrome’s Incognito mode, which they believed would be private. In December, Google resolved a suit with dozens of attorneys general claiming it strong-armed app makers into paying high fees. And in March, Google agreed to pay a Massachusetts company, Singular Computing, an undisclosed sum after being accused of stealing patent designs — a claim that Google denies.

Persons: Chasom Brown, et Organizations: Google, Justice Department Locations: Massachusetts

☆ Google to destroy browsing data to settle consumer privacy lawsuit
▼ + stars: | 2024-04-01 | by ( ) www.cnbc.com time to read: 1 min

A man walks through Google offices on January 25, 2023 in New York City. Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately. Lawyers for the plaintiffs valued the accord at more than $5 billion, and as high as $7.8 billion. The class action began in 2020, covering millions of Google users who used private browsing since June 1, 2016. Users alleged that Google's analytics, cookies and apps let the Alphabet unit improperly track people who set Google's Chrome browser to "Incognito" mode and other browsers to "private" browsing mode.

Persons: Yvonne Gonzalez Rogers Organizations: Google, U.S, Lawyers Locations: New York City, Oakland, California

☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
▼ + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.

Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha

☆ AI Is Upending Google's Search Business. a Lady Gaga Query Shows How.
▼ + stars: | 2024-03-19 | by ( Kali Hays | Hugh Langley | ) www.businessinsider.com time to read: +16 min

Search versus SGESince December, Business Insider has plugged the same queries into Google's traditional search engine and its generative AI version to see how information is presented differently. Mark Mahaney, a top internet analyst at ISI Evercore, has been testing SGE alongside generative AI rivals like Perplexity and OpenAI's ChatGPT. Ray has spotted answers in SGE results that are not sourced from websites that rank in the top 100 positions for that query in traditional Search results. Neither query produced any sort of generative AI response — although a search for "common cold" did. They've already got billions of people using Chrome and using Google search," Shmulik told BI.

Persons: It's, Mark Mahaney, Mahaney, SGE, Adweek, Alan Antin, Google's SGE, Gaga's, Gaga, Tiffany, Kali Hays, Google's, Sundar Pichai, Lily Ray, Ray, Mark Shmulik, Bernstein, Susan Orlean, Evercore's Mahoney, we're, Bernstein's, Shmulik, he's, ChatGPT Organizations: Google, Business, Microsoft, Gartner, ISI, New York Magazine, BI, GitHub, LinkedIn, SGE, Bing Locations: SGE, OpenAI

☆ Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold
▼ + stars: | 2024-03-09 | by ( Kenneth Squire | ) www.cnbc.com time to read: +8 min

Criteo operates across three segments – marketing solutions, retail media, and Iponweb – but generated 83% of its $1.95 billion of revenue in 2023 from the marketing solutions segment. To many in the investor community, this was the death knell for cookies leading to uncertainty for Criteo's largest segment. Additionally, the company's retail media segment is a very appealing and growing business using software as a service for e-commerce companies. Petrus will likely nominate outside directors to the board as they rarely propose Petrus insiders for board seats. If it does not settle, Petrus has shown that they are willing to take a proxy fight to a vote.

Persons: Petrus, Rachel Picard, Megan Clarken, Alphabet's, Criteo, Frank Layden, Petrus —, Neuberger Berman, AllianceBernstein, Evercore, Ken Squire Organizations: Criteo, Petrus Advisers, Nasdaq, Alphabet's Google, TAC, Cadian Capital Management, Bloomberg, Reuters, 13D Locations: France, Europe, Americas, Asia, Pacific

☆ Premarket stocks: Why another unexpectedly hot jobs report could derail markets
▼ + stars: | 2024-03-08 | by ( Krystal Hur | ) edition.cnn.com time to read: +7 min

New York CNN —Wall Street was taken aback by the US labor market’s resilience in January. Another unexpectedly hot report could shake things up again. The January jobs report showed that the US economy added a stunning 353,000 jobs that month and the unemployment rate stayed at 3.7%. The new EU regulations force sweeping changes on some of the world’s most widely used tech products, including Apple’s app store, Google search and messaging platforms, including Meta’s WhatsApp. The broad obligations apply only to the EU, which could leave tech users in the United States and other markets looking longingly at some of the features Big Tech is rolling out in response to the European directive.

Persons: Jerome Powell, he’s, “, ” Powell, Bonnie Cash, —, ’ ”, BeiChen Lin, It’s, Loretta Mester, ”, José Torres, Meta’s, Brian Fung, Apple, Bing, Read, Elisabeth Buchwald, NYCB, Steven Mnuchin’s, Alessandro DiNello, ” Read Organizations: CNN Business, Bell, New York CNN, Federal, Financial, Capitol, Reuters, Traders, Russell Investments, ” Cleveland Federal, CNBC, Market, Interactive Brokers, Apple, Google, Union citizens, Big Tech, New York Community Bank, Silicon Valley Bank, Liberty Strategic Capital Locations: New York, Washington ,, United States, NYCB, Silicon

So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.

Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, “, we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, —, kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, “, Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The

☆ Sweeping EU rules for tech giants take effect today. Here’s what’s changing
▼ + stars: | 2024-03-07 | by ( Brian Fung | ) edition.cnn.com time to read: +11 min

The new EU regulations force sweeping changes on some of the world’s most widely used tech products, including Apple’s app store, Google search and messaging platforms, including Meta’s WhatsApp. Its broad obligations affect six of the world’s largest tech companies: Amazon, Apple, Google, Meta, Microsoft and ByteDance, the parent company of TikTok. While the law could increase demand for tech companies to extend EU-specific features to other markets, few platforms have shown signs they plan to do so. Tech pushes backBut some tech companies have pushed back on the DMA, warning that it could lead to unintended consequences. “The changes the DMA requires will inevitably cause a gap” between EU users’ security and the security Apple users enjoy outside the EU, it added.

Persons: Meta’s, Apple, Bing, Elon Musk’s, “ Fortnite, ”, Agustin Reyna, “, Apple’s, ” Apple, Reyna, ” BEUC, Tim Sweeney, Meta —, Daniel Friedlaender, CCIA, Friedlaender, Olesya Dmitracova Organizations: Washington CNN, Apple, Google, Union citizens, Big Tech, Spotify, Netflix, Digital Markets, Meta, Microsoft, European Commission, EU, YouTube, Epic, Consumer, Tech, Games, CNN, Computer, Communications Industry Association Locations: United States, Europe

☆ The rise of the job-search bots
▼ + stars: | 2024-03-05 | by ( Aki Ito | ) www.businessinsider.com time to read: +18 min

Unlike the other bots, which ingested job openings into their own sites, LazyApply submitted applications via external job boards. AdvertisementUnlike the other bots, LazyApply did all the applying in real time, right in front of my eyes. Hugo Herrera for BISo far, though, it looks like the arrival of job bots is only making the problem worse. But the job bots at LazyApply and other services never get tired. Still, I came away from my time among the job-search bots feeling the way I do about much of AI.

Persons: they're, hadn't, Sonara, Hugo Herrera, LazyApply, American Aki, Aki Ito, Carlson, Boston Globe —, CareerBuilder, Tony Riggins, I've, Teal, Marc Cenedella, Cenedella, John Henry, —, didn't, it's, Bob, you'd, Emily Lamia, Lamia, she's, underpaid Organizations: BI, AK, Boston Globe, Employers, Bloomberg, The Boston Globe, Facebook, YouTube, Business Locations: America, American, That's

☆ Google Settles Smaller Lawsuits as It Prepares for More Antitrust Fights
▼ + stars: | 2024-03-04 | by ( Nico Grant | ) www.nytimes.com time to read: +1 min

In December, Google spent $700 million to resolve states’ claims that its Play Store had strong-armed app makers into high fees and tough terms. About six weeks after that, Google paid $350 million to end a lawsuit accusing it of improperly sharing users’ private information. On Monday morning, a Massachusetts company called Singular Computing said it had resolved its lawsuit with Google, involving claims that the tech giant had stolen its chip designs. Singular said in a news release that it had “entered into a settlement and patent license agreement with Google.”Google is also on the verge of a fourth legal settlement in three months to end claims that it has misrepresented the privacy settings of its Chrome web browser. In just a few months, Google has spent well over $1 billion to clear the decks for court fights that could prove far more damaging to the company and that could reshape the entire internet industry: two federal suits brought by the Department of Justice, targeting Google’s search engine and its advertising business.

Persons: ’, “ Organizations: Google, Department of Justice Locations: Massachusetts

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

☆ AI can 'disproportionately' help defend against cybersecurity threats, Google CEO Sundar Pichai says
▼ + stars: | 2024-02-23 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +5 min

Justin Sullivan | Getty Images News | Getty ImagesMunich, GERMANY — Rapid developments in artificial intelligence could help strengthen defenses against security threats in cyber space, according to Google CEO Sundar Pichai. Amid growing concerns about the potentially nefarious uses of AI, Pichai said that the intelligence tools could help governments and companies speed up the detection of — and response to — threats from hostile actors. But AI, I think actually, counterintuitively, strengthens our defense on cybersecurity," Pichai told delegates at Munich Security Conference at the end of last week. Sundar Pichai CEO at GoogleHowever, Pichai said that AI was also lowering the time needed for defenders to detect attacks and react against them. Google last week announced a new initiative offering AI tools and infrastructure investments designed to boost online security.

Persons: Sundar Pichai, Emily Chang, Justin Sullivan, Pichai, —, Hillary Clinton, Mark Hughes, DXC, Hughes, That's Organizations: APEC, Summit, Moscone West, Getty, Munich, Cybersecurity Ventures, Britain's, Cyber Security, Google, MSC, Adobe, IBM, Meta, Microsoft, Twitter, U.S, Iran's, Guard, CNBC Locations: San Francisco , California, San Francisco, Munich, GERMANY, cybersecurity, GCHQ, Russia, China, Iran

☆ Google 'missed an opportunity' to solve cookieless advertising, says The Trade Desk CEO
▼ + stars: | 2024-02-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThe Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies. To replace cookies, Google is pushing marketers to test cookieless ads with its own set of technologies called Privacy Sandbox. The Trade Desk wields significant influence in the digital ad industry, and Google is the company’s biggest competitor. AdvertisementHowever, The Trade Desk also sells some ad tools for publishers, which some experts say replicates Google's sprawling suite of ad products. The Trade Desk reported $1.95 billion in 2023 revenue, a 23% year-over-year growth.

Persons: —, Jeff Green, Green, ”, we’ve, “, ” Green Organizations: Service, Google, Business, Trade

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